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You have 3 seconds to engage your audience - Use them wisely

by: Neil Potter on

It’s all about first impressions.

In three seconds, your potential customer will decide whether to commit to reading what you have to say or to spend their time doing something else entirely.

Increase your chances of engaging with your audience by using bold metallic foil decorations or eye catching glossy highlights. Catch their eye, draw them in, who knows what it might lead to…

That’s the Power of Print.

Marketing Matchmaker

by: Neil Potter on

How do you choose between online and offline marketing activities when working out your marketing plan? The answer is simple: A combination of both will work better than one by itself.

Online and offline marketing activities both have their own individual benefits, but communicating with your customers in more than one way is the best option for getting the most return on your marketing investment.

Like all the best couples; ‘Wills & Kate’, ‘Brangelina’, ‘Kimye’, your marketing activities can have more impact when combined with a complementary partner.

Introducing the ‘Marketing Matchmaker’. A simple guide to help you determine which activities go hand in hand. This month, we have three online contenders all looking for their offline marketing match.