by: Steve Lowe on
POSTCARDS are a proven direct marketing tool. The beautiful thing about postcards is that the recipient can’t avoid reading your message. Whether you’re mailing them, handing them out in the street or selling them, there’s nothing quite like a glossy postcard.
Follow these tips and join the thousands of different businesses who use postcards to great success…
DON’T GET STUFFED
Don’t waste time, folding, stuffing and licking envelopes. Postcard + address label + stamp = easy!
WORK YOUR MAILING LIST
Whether mailing existing customers or new prospects, the quality of your list will determine the success. Your beautifully crafted message is useless if it arrives in the wrong in-box or lands on the wrong desk. Out of date data can also mean that you waste money sending information to people who have since moved on. Refine your data for a more targeted campaign.
MAKE YOURSELF IRRESISTIBLE
Why are you contacting them? Think of a powerful, limited-time offer and make it hard for them to refuse.
SAY IT IN 5 SECONDS
Keep it brief. Write a clear, punchy headline which tells your message without confusing (we can help). You’ll get a better response if you make your Postcards look like a personal message rather than a sales promotion.
CREATE INSTANT IMPACT
Use a strong image or headline and our high-impact, high-gloss lamination will add emphasis.
SAY NO TO UNREAD MAIL
Even people screening their mail over a recycling bin canât choose to ignore the message on your postcard.
TURN READERS INTO BUYERS
Give them a call to action. What do you want them to do next. Phone? Email? Visit? Tell them! Really spell it out: call this number, fill out this form or scan this QR code.
When is a Postcards not a postcard?
When you use them as…
• Comment Cards
• Refer-A-Friend Forms
• Feedback Forms
• Price Lists
• Product Specs