by: Steve Lowe on
Your business card is your number 1 marketing tool and many peoples first introduction to your business. Make the most of the extra space on a folding business card and your customers will keep it in their wallet or purse and will always have your information at their fingertips. Here’s some ideas on how to utilise the space effectively.
Offers and Discounts
Folding business cards have plenty of space to include your contact details and a special offer or promotion Free consultation, 25% off your first order or buy one get one free.
A handy pocket size list of your services and prices will ensure your customers keep them close to hand, give them out two at a time, one for them and one to give to a friend â ask for a referral.
A picture speaks a thousand words use the extra space to include enticing product shots, show off your artwork or display your staff’s beaming smiles. You could also add your best customer testimonials.
Show off your venue in full colour with smart photos that way they instantly recognise that they’re in the right place when they come to visit. Picture cards get attention and look great in high definition full colour.
Just moved? Premises just off the beaten track? Make it easy for your customers to find you by adding a helpful map and directions. You could also include nearby bus routes, train stations or local landmarks.
Everybody loves getting something for free and your customers are no exception. Record with a stamp or pen on the business card after every purchase and reward your customers to keep them coming back.
Sick of clients missing their appointments? Use the inside of the card to fill in your client’s next appointment so they never miss a date, now they’ve got their appointment and your contact details at hand.
For more advice or design ideas, get in touch with your localÂ printing.com full service studio.