by: Steve Lowe on
Embossing is a technique that creates a raised or indented pattern on your business card. We turn the text, pattern, shape or logo that you want embossing into a metal die that gets pushed into your card to leave an impression. Not all elements are suitable for embossing so here are our tips for getting the best from embossed business card printing.
- Embossing looks best when is is used as a separate design element. Don’t use embossing precisely positioned over printed elements such as logos, this may produce disappointing results as the embossed effect will not be particularly visible to the eye.
- Don’t go too thin. Patterns with shapes thicker than 1mm will always produce the best results, go finer than that and you may find your lines disappear in the card.
- Be bold. Make an impact with large text spelling out your company name or slogan. We don’t recommend embossing small text as it will be difficult for the reader to see. Avoid fonts with small fine serifs. Embossing can make text look smaller than usual so you may want to go a few sizes bigger.
- Don’t forget about the reverse. Anything you emboss on to the front of your business cards will be debossed on the reverse so be make sure that it doesn’t go over any fine text or important details. Where possible, try and encompass the debossed shape into the design.
- Create contrast with colour. Stick to one or two colours for the printed text on your embossed business cards to give them a modern and sophisticated look. Keep your colour scheme consistent throughout your marketing (stationery, leaflets, website) to develop a professional image of yourself.