Template Title

10 ways your SME can get the most out of social media

by: Neil Potter on

Are you getting the results you want?
 
1. Create an editorial calendar. Make a plan of events to write about. Could you relate your SME to Euro 2016 or the Olympics to create extra buzz?
 
2. Try the 80/20 principle. Twitter says 80% of company posts should drive interaction like retweeting and shares. Only 20% of output should directly promote.

3. Use eye-catching images. According to Stone Temple, images can increase the number of retweets you get fourfold.

4. Choose the best times. Peak time to tweet is 12-1pm worldwide. Avoid, as your message will get bumped from feeds quicker.

5. Have a designated social media expert. Ensures a consistent tone of voice. Putting someone in charge of your online brand persona needs careful consideration.
 
6. Hold Q&As with followers. Have some answers prepared in advance and use a specific Q&A hashtag.

7. Test what’s working. Software like Google Analytics shows how text, images or links affect traffic.

8. Geo-locate new customers. Social networks enable you to physically locate existing and potential new customers.

9. Launch a competition. Buffer says 35% of people ‘like’ Facebook pages just to enter competitions.

10. Tell a story. A series of messages leading up to a big event is great drama – creating a beginning, middle and end to a campaign.

Check out our FREE online demo here!
Enter your email adddress as your username  |  Enter the password DEMO

Prices start from £195 + VAT, per month*

*Initial set up fee of £99 + VAT applies

To discuss further please call us on 0844 858 4078