by: Neil Potter on
Are you getting the results you want?
1. Create an editorial calendar. Make a plan of events to write about. Could you relate your SME to Euro 2016 or the Olympics to create extra buzz?
2. Try the 80/20 principle. Twitter says 80% of company posts should drive interaction like retweeting and shares. Only 20% of output should directly promote.
3. Use eye-catching images. According to Stone Temple, images can increase the number of retweets you get fourfold.
4. Choose the best times. Peak time to tweet is 12-1pm worldwide. Avoid, as your message will get bumped from feeds quicker.
5. Have a designated social media expert. Ensures a consistent tone of voice. Putting someone in charge of your online brand persona needs careful consideration.
6. Hold Q&As with followers. Have some answers prepared in advance and use a specific Q&A hashtag.
7. Test what’s working. Software like Google Analytics shows how text, images or links affect traffic.
8. Geo-locate new customers. Social networks enable you to physically locate existing and potential new customers.
9. Launch a competition. Buffer says 35% of people ‘like’ Facebook pages just to enter competitions.
10. Tell a story. A series of messages leading up to a big event is great drama – creating a beginning, middle and end to a campaign.
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